
It began decades ago in the small town of Guasave on Mexico’s Pacific Coast. The
year was 1975 when a roadside chicken stand named El Pollo Loco (pronounced
“L-Po-yo Lo-co” and Spanish for “The Crazy Chicken”) opened.
Its signature menu item was (and remains) unique-- fresh, natural chicken marinated
in a special recipe of herbs, spices and citrus juices passed down from the founding family
The marinated chicken was then flame-grilled to perfection, hand cut and served hot off the grill for the mouthwatering taste of El
Pollo Loco that people couldn’t find anywhere else. El Pollo Loco quickly became a local favorite.
As people recognized its uniqueness-- fresh, wholesome, flavorful food cooked slowly over an open grill -- El Pollo Loco prospered.
It quickly earned a reputation for using only the finest, freshest ingredients. In 1998, El Pollo Loco added self-serve salsa bars in its
restaurants, providing guests the opportunity to personalize their menu selections with signature El Pollo Loco salsas prepared fresh
every day: its famous House Salsa, Spicy Chipotle Salsa, Avocado Salsa and Pico de Gallo.
Type: Privately held company
Industry: Fast food
Founded: Guasave, Sinaloa, 1975
Headquarters: Costa Mesa, California
Number of locations: 450
Key people: Steve Sather, President, CEO
Products: Flame-grilled chicken and related Mexican food
Owner(s): Trimaran Capital Partners
Website: www.elpolloloco.com
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